Marketing in Microfinance: Loans and Savings training program was designed to meet growing demand from MFIs to apply marketing tools in microfinance. This training program can be helpful for MFI CEOs, loan officers and marketing department specialists.
Leaders of the future - organizations with capability to immediate transformation of their products according to the market's demand. These organizations have perfect sense of the market and know their clients well. This training program will assist you in obtaining these leadership skills! This is the first specialized training on marketing in microfinance offered in Russia.
Brief Course Content overview:
- Marketing of financial services, loans and savings;
- Sources of information and tools for the market research;
- Analysis of Business competition;
- Behavioral strategy in business competition environment;
- Client loyalty;
- New product development in MFIs;
- How to promote your product;
- How to design marketing plan.
This training program is illustrated by case studies and the theory of classical marketing. More so, it systemizes 'golden standards' of the most effective techniques and methodologies of market research, effective sales strategy and promotion of microfinance products.
This is an interactive seminar: Each participant can act as an expert in market study and analysis, product design and promotion. Participation in this training program will also result in design of Marketing Action Plan which will help the training participants to memorize and systemize the contents of this course.
